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6 MIN READ · UPDATED 23 SEPTEMBER 2026

What does ongoing SEO cost a small business?

Understand retainers, audit fees, time allowances and the work that may sit outside a monthly SEO plan.

An SEO quote should tell you what will be done, how much time or output is included, and what evidence will be reviewed. A monthly price alone cannot tell you whether the work fits your site.

What is included in a monthly plan?

Work may include search and page research, technical checks, title and content improvements, internal links and reporting. Some plans include implementation; others only advise your team. Ask who will make changes, how priorities are agreed, how often results are reviewed, and whether unused time carries forward.

When is a separate audit useful?

A site with a large catalogue, a migration or indexing issues can need more diagnosis than a small monthly allowance covers. A separate audit should define which templates and pages will be checked, the access needed, the evidence used and the deliverable. Avoid buying a long report with no prioritised actions.

How our price works

Our SEO & Growth plan is £449 / approx. €522 per month for up to four hours of agreed SEO and content work plus progress reporting. The monthly allowance does not roll over. A full audit, major development, new features, paid advertising and work beyond the allowance are scoped and quoted separately. We invoice after the written scope and payment terms are agreed.

What a sensible report should show

Look for the pages changed, why they were chosen, the technical problems resolved, available Search Console data and the next actions. Qualified enquiries matter more than an isolated ranking snapshot. A new site may have little reliable historical data, so early reports may focus on getting measurement and indexing right.

Questions to ask before agreeing

  • Who owns the website and search accounts?
  • Which work will be completed each month and by whom?
  • What requires an extra quotation?
  • How will you measure useful enquiries?
  • What happens if the website platform prevents a planned change?

No provider can guarantee first place, a fixed traffic increase or inclusion in AI answers. Ask for a clear plan and evidence that the work is being done. Compare our packages →

Keep learning.

See the other guide or discuss your website with us.

All SEO guides →

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