Category architecture
Organise products by meaningful types and specifications. Give stable categories distinct descriptions, with navigation that works for buyers and crawlers.
SEARCH BUILT AROUND YOUR STOCK
SEO for equipment and machinery dealers.
Help a buyer find a relevant category or machine, understand its specification and enquire about that exact item. Stock changes; the search structure needs to make sense when it does.
THE COMMERCIAL CHALLENGE
Every product needs context.
Equipment searches often include a brand, model, power rating, condition or intended use. A bare stock list leaves buyers guessing.
We plan category pages around real ranges, give individual listings useful specifications and keep product references consistent. We also consider what happens to a listing when an item is sold, so useful pages and links do not disappear without a plan.
Discuss your equipment websiteIndividual stock pages
Use accurate titles, unique references, condition and availability, useful images, key technical fields and clear product specific enquiries.
Changing inventory
Keep sold listings useful when there is lasting demand, link to suitable alternatives and avoid sending everything to an unrelated homepage.
WORKING TOGETHER
Search plus sales process.
We review the searches your customers use, your existing stock data, the pages that can remain stable as products change and the details your team needs in each enquiry.
A search plan is only as useful as the underlying stock information. We agree what your team can keep up to date and focus the work on sustainable page templates and useful content.
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Let’s put your website
to work.
Tell us what you need. We’ll agree the scope and price upfront, with no hidden costs.